About Us

Super Simple Business Intelligence was founded so that more companies could benefit from simple and effective analysis.

As a corporate finance professional with wide variety of consulting engagements, it became clear that many companies were not utilizing their data well enough to answer and communicate the "next level" questions. There are two major reasons why:

1) Limited Excel skills

2) Limited knowledge of what is possible

At SSBI, we have tried to make effective financial analysis easily accessible to everyone - not just the excel wizards, analytical gurus, and ERP implementers.

By sharing tools to make and communicate better decisions, we hope to empower companies around the world to understand, make, and deliver better choices.

About Our Founder

Alex McCarthy

MBA at The Paul Merage School of Business, University of California Irvine

Bachelor of Applied Economics at Massey University

Industry Experience:

Assurance, Real Estate, Consumer Goods, AdTech, ECommerce, Manufacturing, Financial Services

Company Experience:

PricewaterhouseCoopers (UK), Dole Packaged Foods, Aon, Carparts.com, Villa Maria Estates

Favorite Software Tools:

Excel (Pivot Tables, Power Query, Conditional Formatting and a well-placed Sparkline), Cognos, Tableau, and Prezi

Favorite Things to Do At Work:

Building tools and processes to not only give good advice to stakeholders, but to give people tools so they can discover the best decisions for themselves.